Worked on design and art direction for Adobe’s World Emoji Day 🌎 Campaign, a two-part, integrated campaign which launched on July 17, 2021.
The Global Emoji Trend Report received unprecedented attention from 400+ media outlets and was featured in more than 1,300 stories globally. It was wildly successful in breaking through with new consumer and broadcast media for Adobe and is Adobe’s most successful PR campaign in recent history. Notable placements included CNN (four articles), The Late Night Show with Stephen Colbert, ABC World News Now, CBS News, CNN, NPR, Cheddar News, Hypebeast, Inc., and more.
Agency: Edelman