MOBILE COMING SOON
Brand 2.0
Building a new mental healthcare system
Building a new mental healthcare system
Design systems
brand design
DESIGN direction
Headway
Design systems
brand DESIGN
DESIGN direction
web design
campaigns
social media
PROJECT
Brand 2.0
DELIVERABLES
Design systems
Brand identity guidelines
Website design
Paid & organic social
Email design system
Brand 2.0
DELIVERABLES
Design systems
Brand identity guidelines
Website design
Paid & organic social
Email design system
Headway is building a new mental healthcare system that everyone can access, making it easy for therapists to accept insurance and scale their practice.
I was brought on as a brand designer to shape and establish the visual identity of Headway's Brand 2.0 and build out a design system. I worked on extending the new brand identity system across every touchpoint and throughout the entire customer journey, collaborating with channel owners and working on web, lifecycle, paid social, organic social, product and others.
I was brought on as a brand designer to shape and establish the visual identity of Headway's Brand 2.0 and build out a design system. I worked on extending the new brand identity system across every touchpoint and throughout the entire customer journey, collaborating with channel owners and working on web, lifecycle, paid social, organic social, product and others.
More background/context: 1 in 4 people in the US have a treatable mental health condition, but the vast majority do not get the care they need. The primary reason is cost: the majority of therapists do not accept insurance, meaning paying for therapy is prohibitively expensive for prospective patients. This is where Headway got its start – Headway has built the first software-enabled network of therapists who accept health insurance, making it easy for therapists to grow their practices, and possible for patients to find quality care they can afford.
Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation.
Headway was founded in 2019 and are now powering 600,000+ appointments per month. To scale its vision, Headway has raised over $325 million in funding from a16z (Andreessen Horowitz), Thrive, Accel, and GV (formerly Google Ventures), Spark Capital, Forerunner Ventures and Health Care Service Corporation.
Visual guidelines – Overall
Visual guidelines – Typography overview (Google font alts not shown)
Layout overview
Color overview
Iconography overview
I hand-drew the story/expressive iconography
Story/expressive iconography set in brand colors (beige not shown)
ALL PROJECTS
