Sleep Wins

A head-to-toe brand refresh for Unisom, including a new look and feel for their Sleep Wins campaign. Unisom’s brand purpose is to help the world reclaim a good night’s sleep – so you can wake up feeling your best and ready to own the day.

Hand drawn icons give the visual language a humanistic, unexpected feel; the photography is playful and high-energy, focusing on the next day rather than the night before; and the juxtaposition of the typography gives way to creative and playful variation while conveying an assertive, upbeat and bold presence.