Client: Google
The Google Rename Campaign
Visual Design
Worked on design and direction for Google’s Rename Campaign for the Google Pixel.
The idea was to introduce what a Google phone can do for you – and the idea that the most helpful tech is what you need it to be, rather than what Google wanted it to be – by using clever names that describe a people centric use case (and using the right amount of hyperbole as to not be confused with a real thing Google might make).
The idea was to introduce what a Google phone can do for you – and the idea that the most helpful tech is what you need it to be, rather than what Google wanted it to be – by using clever names that describe a people centric use case (and using the right amount of hyperbole as to not be confused with a real thing Google might make).
