The Signature Ingredient
Information Design, Visual Design, Design Direction
Worked on design direction and design for Adobe’s The Signature Ingredient, a light-hearted experimental comms-led creative effort that uses Sign to settle one of the great cultural debates: does pineapple belong on pizza? The goal was to showcase how easy it is to digitally sign documents via Adobe Sign by inviting consumers to share their opinion on this controversial topping via e-signature—incentivized by the chance to win free pizza for a year. We also partnered with two SMB pizzerias for phase II. I created the look & feel, infographic design and banner ads for the project.