Client: Arm & Hammer

Summer Camp 

Visual Design, Web Design

Arm & Hammer ︎

Kickoff Video (YouTube) ︎

AdWeek ︎

Worked on design for Arm & Hammer Summer Camp, a week-long, virtual, on-demand camp program made for kids but designed to take the pressure off of parents. The camp activities were curated by themes – Surprising, Colorful, Reactions, Discovery, Creative Expression – and includes everything from Tie-Dye Slime to Blast-Off Bottle Rockets to Emoji Cookies. We enlisted a diverse cast of influencers and savvy parents with extensive expertise in science, baking and general-art making, including former STEAM camp organizer, Ana Dziengel; Lunchbox Dad, Beau Coffron; and crafting personality, Amber Kemp-Gerstel.